Where apples and oranges meet

John Reeve | August 26th, 2008 | , , ,

Coming up with a good tagline is no easy feat. One formula I have seen in abundance lately is “where x and y meet” which is a creative way to say your offering is a convergence of the previously unassociated. If we were to take this route with Intervals, our tagline would be “where time tracking and task management meet.” But that doesn’t really capture the two-parts-are-greater-than-the-whole benefit from combining these two features. A proper tagline should both juxtapose and associate these two features in a way that conveys ingenuity to the public.

For example, our tagline at Pelago is “logical design, creative engineering,” a clever play on word associations which promote our unique left-and-right-brained ability as a web development agency to crank out great design and build solid web sites.

As for Intervals, we’ll have to come up with something better, something that captures the effect of recovering lost time through easy-to-use time tracking, coupled with getting organized using intuitive task management. Intervals is all about team and client accountability, collaboration, and workflow, reporting on your business health, and working smarter. How do you say that in just a few words?

Stay tuned for an answer.

One Response to “Where apples and oranges meet”

  1. torinhill says:

    see-through time


    the power to see-through time

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Intervals Blog

A collection of useful tips, tales and opinions based on decades of collective experience designing and developing web sites and web-based applications.

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Intervals is online time, task and project management software built by and for web designers, developers and creatives.
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John Reeve
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John Reeve

John is a co-founder, web designer and developer at Pelago. His blog posts are inspired by everyday encounters with designers, developers, creatives and small businesses in general. John is an avid reader and road cyclist.
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Jennifer Payne
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Jennifer Payne

Jennifer is the Director of Quality and Efficiency at Pelago. Her blog posts are based largely on her experience working with teams to improve harmony and productivity. Jennifer is a cat person.
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Michael Payne
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Michael Payne

Michael is a co-founder and product architect at Pelago. His contributions stem from experiences managing the development process behind web sites and web-based applications such as Intervals. Michael drives a 1990 Volkswagen Carat with a rebuilt 2.4 liter engine from GoWesty.
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