Tag Archives: marketing

How to Market in a Recession


From Harvard Business Publishing comes the thoughts of John Quelch on how to market in a recession. While there are several great points in the article, a few of them are specifically applicable to Software-as-a-Service. For example, our web-based project management software, Intervals, has grown significantly by focusing on the following items from the article: […]

Seven Different Ways to Name a Company


Each day brings with it another round of fresh online apps built to alleviate our small business and freelancer woes. Many of them are solid contributions and will find a hungry marketplace. Others will fizzle after the initial flurry of tweets praising them as the latest and greatest reinvention of X. Aside from what these […]