Evolving the Intervals Logo

John Reeve | May 15th, 2018

Intervals Logo

This last year we designed and launched an elegant overhaul of the Intervals user interface. That new interface was only one part of a larger company brand update. Today we are happy to announce the launch of our new logo.

Our goal was simple; be inspired by our legacy mark, keep the existing metaphor and create an updated version of who we are.  To do this we enlisted the help of our good friend, and talented graphic designer, Garth Humbert, and tasked him with designing something fresh and new, while still paying tribute to the original.

The metaphor is unchanged — a set of rings representing something akin to a nucleus, target or a solar system, a gravitational hub that organizes your projects and team in one central place. It’s a visual tip of the hat to our previous logo, and a recalibrating of our vision for the next decade and beyond.

Looking Back: A Visual History of Our Logo

Intervals Logo Iteration
June 2006 – July 2017

 

Intervals Logo Iteration
July 2017 – May 2018

 

Intervals Logo Iteration
May 2018 – Present

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What is Intervals?

Intervals is online time, task and project management software built by and for web designers, developers and creatives.
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John Reeve
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John Reeve

John is a co-founder, web designer and developer at Pelago. His blog posts are inspired by everyday encounters with designers, developers, creatives and small businesses in general. John is an avid reader and road cyclist.
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Jennifer Payne
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Jennifer Payne

Jennifer is the Director of Quality and Efficiency at Pelago. Her blog posts are based largely on her experience working with teams to improve harmony and productivity. Jennifer is a cat person.
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Michael Payne
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Michael Payne

Michael is a co-founder and product architect at Pelago. His contributions stem from experiences managing the development process behind web sites and web-based applications such as Intervals. Michael drives a 1990 Volkswagen Carat with a rebuilt 2.4 liter engine from GoWesty.
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