Great UX: Using Visualizations to Reinforce UPS’s Commitment to Service

John Reeve | December 6th, 2012 | , , ,

I recently ordered my Raspberry Pi computer. I’ve been checking on the shipping status every few hours with my tracking number at the web site. One of my biggest pet peeves is when a shipping service say a package is going to arrive in X number of days and it doesn’t. UPS has added some UX elements to help with a frustration, that I am positive, is not unique to myself.

UPS UX Visualization Elements

In addition to listing time stamps and locations, UPS has added a progress meter to show how long the package has been on the road (or in the air) and when it should arrive. The big picture. Emphasizing these visuals is a bold statement from UPS, a statement saying we are going to ship your package on time, and if we don’t, neither this page nor our company is going to look good.

When you are web designer trying to create a great UX, strong visuals can often times communicate better than text and numbers.

Thanks UPS!

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John Reeve
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John Reeve

John is a co-founder, web designer and developer at Pelago. His blog posts are inspired by everyday encounters with designers, developers, creatives and small businesses in general. John is an avid reader and road cyclist.
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Jennifer Payne
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Jennifer Payne

Jennifer is the Director of Quality and Efficiency at Pelago. Her blog posts are based largely on her experience working with teams to improve harmony and productivity. Jennifer is a cat person.
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Michael Payne
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Michael Payne

Michael is a co-founder and product architect at Pelago. His contributions stem from experiences managing the development process behind web sites and web-based applications such as Intervals. Michael drives a 1990 Volkswagen Carat with a rebuilt 2.4 liter engine from GoWesty.
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