The Anatomy of a Well Designed Invoice

John Reeve | February 23rd, 2010 | , ,

Now that you’ve drummed up some business as a freelancer, a web design and development shop, or a creative agency, it’s time to start collecting money owed. Using a well designed invoice is the easiest way to bill your clients. If you use an accounting program like QuickBooks or an online project management application like Intervals, they will create an invoice for you. However, if you were wondering how to create an invoice on your own, take a look at our simple invoice template below along with the details of what should be included on an invoice. This project invoice template is based on a free invoice template from Adobe.

  1. Your identity and address
    Include your logo and address in this space so the client knows who is invoicing them and where to send the check.
  2. Date and Invoice Number
    The date is important as it tells the client when the invoice was issued. The invoice number is used by both the client and the designer to reference the invoice. Both of these fields are important for getting paid on time.
  3. Client name and address
    This is usually the part you see sticking out the plastic window on the front of the envelope. Most invoices are sent electronically these days, however, this information is still important to avoid any confusion.
  4. Terms
    These can be whatever you want them to be, though we recommend issuing all invoices as due upon receipt.
  5. Purchase Order Number (optional)
    Useful if your creative agency commonly issues purchase orders. This field is rarely used in web design and development.
  6. Project
    Include the project name to differentiate this invoice from one the client may have already received from another project. It is common to work on several projects for one client. This field helps simplify billing.
  7. Line Items
    This itemized breakdown details what is being billed. In the case of this example, the invoice was for the total owed on a design and development time and materials maintenance contract. These line items could also include hours worked, milestone payments on a flat-bid, or project expenses.
  8. Description(optional)
    A description of work can be useful for summarizing the invoice for the client.
  9. Total Due
    The invoice total is the most important number on the invoice.

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John Reeve
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John Reeve

John is a co-founder, web designer and developer at Pelago. His blog posts are inspired by everyday encounters with designers, developers, creatives and small businesses in general. John is an avid reader and road cyclist.
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Jennifer Payne
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Jennifer Payne

Jennifer is the Director of Quality and Efficiency at Pelago. Her blog posts are based largely on her experience working with teams to improve harmony and productivity. Jennifer is a cat person.
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Michael Payne
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Michael Payne

Michael is a co-founder and product architect at Pelago. His contributions stem from experiences managing the development process behind web sites and web-based applications such as Intervals. Michael drives a 1990 Volkswagen Carat with a rebuilt 2.4 liter engine from GoWesty.
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