According to a survey of 209 creative service firms posted over at functionfox.com, 2009 is expected to be a good year for creative small businesses. It is rumoured that small businesses in general are poised to perform well in this new year, despite the failings of corporate giants. Small businesses tend to be more agile and adaptable to economic fluctuations. And with the further adoption of online tools, small companies are finding it easier to cut costs and remain competitive.
Some highlights from the survey:
- 40% of firms expect revenue growth in 2009
- 32% of firms expect similar revenues to 2008
- 23% expects to increase their staff in 2009
- 61% expects to maintain current staff size
- 33% of firms feel positive about their abilities to refocus their approach and positioning
- 20% sees new media, such as social networks, as their greatest opportunity in 2009
Absolutely! When there’s change, the quick folks are the ones to seize it and profit. We’re a small business and our sales have gone up in the last few months, since clients who otherwise would have gone with a big interactive agency are looking to get more bang for their buck. We’ve managed to snag some clients that otherwise would have paid a significant premium for the big agency name, but are now willing to go with the little guy.
For all those other small businesses like ours– you should grow now, while the other folks are crying doom and gloom. Even if you don’t have a lot of cash (and we don’t either), there are many creative things you can do to promote yourself and bring in new business.