Pricing Design Services

John Reeve | April 16th, 2008 |

Here are some tips for web designers from Steve Snell on Factors to Consider When Pricing Design Services. The points he makes are consistent with the experiences Pelago has had as a small web development shop. However, there are a few other things to consider.

When considering how much time it will take (factor #1) it is helpful to have tracked your time on past projects. As your business grows you will find yourself working on several similar projects. Knowing how much time those projects took is invaluable for pricing future projects. You can track your time using a web-based service, like Intervals, or keep records for each project on a notepad. Either way, make sure you are taking note of how long your projects take to complete.

When considering outsourcing (factor #12) our advice is don’t consider it at all. Stay away from any projects that are going to require you to sub parts of it out, especially those projects that require expertise outside of your abilities. To be successful as a freelance web designer you need to focus on your strengths. Trying to manage others, and getting them paid on time, is going to distract you from doing your work.

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John Reeve
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John Reeve

John is a co-founder, web designer and developer at Pelago. His blog posts are inspired by everyday encounters with designers, developers, creatives and small businesses in general. John is an avid reader and road cyclist.
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Jennifer Payne
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Jennifer Payne

Jennifer is the Director of Quality and Efficiency at Pelago. Her blog posts are based largely on her experience working with teams to improve harmony and productivity. Jennifer is a cat person.
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Braden Jones
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Braden Jones

Braden is a co-founder and strategist at Pelago. His blog posts draw from his worldwide business travels and forays into the retail apparel industry. Braden loves to surf and recently adopted a Doka named Moose.
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Michael Payne
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Michael Payne

Michael is a co-founder and product architect at Pelago. His contributions stem from experiences managing the development process behind web sites and web-based applications such as Intervals. Michael drives a 1990 Volkswagen Carat with a rebuilt 2.4 liter engine from GoWesty.
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