Web-based Services on the Planet Hoth

John Reeve | February 29th, 2008 |

AT-ATs
One of the most memorable cinematic moments of my childhood was the planet Hoth battle scene in The Empire Strikes Back. The Empire has finally found the hidden Rebel base and has launched an offensive with their mighty AT-ATs. The Rebels launch their small fleet of snow speeders in response. Watching the movie in that moment, I had confidence the Rebels would win, but I had no idea how. I remember thinking the Empire can’t win this one, they just can’t. And then Luke comes up with the brilliant idea of hog-tying the AT-ATs with the harpoon tether. The AT-ATs met their smashed and snowy demise, one by one, and kids like me hooted and cheered the simple mechanics used to exploit such a critical flaw.

Today’s offerings of web-based services are much like those devoted little snow speeders, skimming across the icy landscape, determined to defeat the encumbered behemoths. The powerful and slow moving quadrupeds (think Microsoft) march onward in their efforts to assimilate the corporate world. We’ve found their weakness and have launched our counter-attack, and now we see small businesses embracing web-based services.

Snow Speeder
Instead of snow speeders and harpoons, we have unmatched practices and ideologies. We have agile development and intelligent frameworks, the equivalent of flying under the radar, safe from the cannons, launching updates quickly and often. And we have a simple philosophy: keep things simple and targeted. We can’t be all things to all people, but we can be all things to the people like us, the people with our shared experience.

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Intervals Blog

A collection of useful tips, tales and opinions based on decades of collective experience designing and developing web sites and web-based applications.

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Intervals is online time, task and project management software built by and for web designers, developers and creatives.
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John Reeve
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John Reeve

John is a co-founder, web designer and developer at Pelago. His blog posts are inspired by everyday encounters with designers, developers, creatives and small businesses in general. John is an avid reader and road cyclist.
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Jennifer Payne
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Jennifer Payne

Jennifer is the Director of Quality and Efficiency at Pelago. Her blog posts are based largely on her experience working with teams to improve harmony and productivity. Jennifer is a cat person.
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Braden Jones
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Braden Jones

Braden is a co-founder and strategist at Pelago. His blog posts draw from his worldwide business travels and forays into the retail apparel industry. Braden loves to surf and recently adopted a Doka named Moose.
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Michael Payne
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Michael Payne

Michael is a co-founder and product architect at Pelago. His contributions stem from experiences managing the development process behind web sites and web-based applications such as Intervals. Michael drives a 1990 Volkswagen Carat with a rebuilt 2.4 liter engine from GoWesty.
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