Comments on: Basecamp: A Clear and Present Brand http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/ A collection of useful tips, tales and opinions based on decades of collective experience designing and developing web sites and web-based applications. Thu, 09 Feb 2012 15:06:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: zane walter http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/comment-page-1/#comment-7207 zane walter Tue, 16 Nov 2010 05:14:39 +0000 http://www.myintervals.com/blog/?p=1014#comment-7207 Comparisons are good and appreciable but I am using Proofhub and its have a good package for work. Branding of any product based on good services and features which provided. Comparisons are good and appreciable but I am using Proofhub and its have a good package for work. Branding of any product based on good services and features which provided.

]]> By: Startup Resources | Entrepreneur Week http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/comment-page-1/#comment-7146 Startup Resources | Entrepreneur Week Wed, 20 Oct 2010 13:46:10 +0000 http://www.myintervals.com/blog/?p=1014#comment-7146 <!--%kramer-ref-pre%-->[...] Branding lessons from Basecamp [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Branding lessons from Basecamp [...]

]]> By: Startup Resources « Communitech http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/comment-page-1/#comment-7077 Startup Resources « Communitech Fri, 08 Oct 2010 22:13:11 +0000 http://www.myintervals.com/blog/?p=1014#comment-7077 <!--%kramer-ref-pre%-->[...] Branding lessons from Basecamp [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Branding lessons from Basecamp [...]

]]> By: Simply Albert: Lists of Lists of Startup Resources http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/comment-page-1/#comment-5991 Simply Albert: Lists of Lists of Startup Resources Sat, 12 Dec 2009 03:54:15 +0000 http://www.myintervals.com/blog/?p=1014#comment-5991 <!--%kramer-ref-pre%-->[...] Branding lessons from Basecamp [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Branding lessons from Basecamp [...]

]]> By: Company Offshore Support | Offshore Jobs And News From Around The TInternet http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/comment-page-1/#comment-5572 Company Offshore Support | Offshore Jobs And News From Around The TInternet Thu, 03 Sep 2009 12:04:20 +0000 http://www.myintervals.com/blog/?p=1014#comment-5572 [...] Basecamp: A Clear and Present Brand [...] [...] Basecamp: A Clear and Present Brand [...]

]]> By: Basecamp: A Clear and Present Brand | Devmarks http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/comment-page-1/#comment-5552 Basecamp: A Clear and Present Brand | Devmarks Tue, 01 Sep 2009 22:32:43 +0000 http://www.myintervals.com/blog/?p=1014#comment-5552 <!--%kramer-ref-pre%-->[...] Basecamp: A Clear and Present Brand Basecamp™ is again causing a stir in the online project management space Discuss  |  Tweet this |  Add To                                      [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Basecamp: A Clear and Present Brand Basecamp™ is again causing a stir in the online project management space Discuss  |  Tweet this |  Add To                                      [...]

]]> By: design:related http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/comment-page-1/#comment-5550 design:related Tue, 01 Sep 2009 21:38:32 +0000 http://www.myintervals.com/blog/?p=1014#comment-5550 <!--%kramer-ref-pre%-->[...] Basecamp: A Clear and Present Brand Source: www.myintervals.com| Tags:  Interactive Design Business [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Basecamp: A Clear and Present Brand Source: http://www.myintervals.com| Tags:  Interactive Design Business [...]

]]> By: Graphic Design Links and Tutorials http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/comment-page-1/#comment-5545 Graphic Design Links and Tutorials Tue, 01 Sep 2009 20:45:50 +0000 http://www.myintervals.com/blog/?p=1014#comment-5545 <strong>Basecamp: A Clear and Present Brand...</strong> Basecamp™ is again causing a stir in the online project management space... Basecamp: A Clear and Present Brand…

Basecamp™ is again causing a stir in the online project management space…

]]> By: Hacker News http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/comment-page-1/#comment-5538 Hacker News Tue, 01 Sep 2009 08:16:38 +0000 http://www.myintervals.com/blog/?p=1014#comment-5538 <!--%kramer-ref-pre%-->[...] ago | 36 comments37.LOLPython (dalkescientific.com) 27 points by roder 13 hours ago | 17 comments38.Basecamp: A Clear and Present Brand (myintervals.com) 18 points by tarmac 11 hours ago | 4 comments39.Why did Apple drop ZFS? [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] ago | 36 comments37.LOLPython (dalkescientific.com) 27 points by roder 13 hours ago | 17 comments38.Basecamp: A Clear and Present Brand (myintervals.com) 18 points by tarmac 11 hours ago | 4 comments39.Why did Apple drop ZFS? [...]

]]> By: Important notice regarding your Basecamp web address - Basecamp Customer Forum http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/comment-page-1/#comment-5537 Important notice regarding your Basecamp web address - Basecamp Customer Forum Tue, 01 Sep 2009 05:57:42 +0000 http://www.myintervals.com/blog/?p=1014#comment-5537 <!--%kramer-ref-pre%-->[...] offering some great emailed reports. Intervals partner John Reeve has written has written an interesting provider-centric analysis of this move. What Intervals is lacking is a communication system with clients. It’s really [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] offering some great emailed reports. Intervals partner John Reeve has written has written an interesting provider-centric analysis of this move. What Intervals is lacking is a communication system with clients. It’s really [...]

]]> By: Julian http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/comment-page-1/#comment-5536 Julian Tue, 01 Sep 2009 01:52:17 +0000 http://www.myintervals.com/blog/?p=1014#comment-5536 Branding is definitely a key isue for any piece of software trying to make a dent. That's why we're bright orange at http://www.proworkflow.com - Here's a page on our brand rationale: https://www.proworkflow.com/PWF_brand.cfm. Basecamp are doing the right thing, but ultimately customers should choose to stay with a solution because of the ROI, not the brand. If it doesn't deliver ROI, the customer should leave. So Basecamp, Intervals and ProWOrkflow (and others) should be all working to a common goal. Not to better each other, but rather to provide great tools and solutions to the customers who need them. Julian Sttone - CEO http://www.proworkflow.com Web Based Project Management Software Branding is definitely a key isue for any piece of software trying to make a dent. That’s why we’re bright orange at http://www.proworkflow.com – Here’s a page on our brand rationale: https://www.proworkflow.com/PWF_brand.cfm.

Basecamp are doing the right thing, but ultimately customers should choose to stay with a solution because of the ROI, not the brand. If it doesn’t deliver ROI, the customer should leave.

So Basecamp, Intervals and ProWOrkflow (and others) should be all working to a common goal. Not to better each other, but rather to provide great tools and solutions to the customers who need them.

Julian Sttone – CEO
http://www.proworkflow.com

Web Based Project Management Software

]]> By: John Reeve http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/comment-page-1/#comment-5534 John Reeve Mon, 31 Aug 2009 22:33:52 +0000 http://www.myintervals.com/blog/?p=1014#comment-5534 Thanks everyone for pointing out the misunderstanding. Meanwhile, i've updated the blog post above. Cheers. Thanks everyone for pointing out the misunderstanding. Meanwhile, i’ve updated the blog post above. Cheers.

]]> By: J http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/comment-page-1/#comment-5533 J Mon, 31 Aug 2009 22:20:56 +0000 http://www.myintervals.com/blog/?p=1014#comment-5533 John: Subdomains stay. It's just the top level domain that changes. So acme.grouphub.com becomes acme.basecamphq.com. Only the domain changes. And the old URLs redirect instantly to the new URLs so no one has to make any changes on their side. John: Subdomains stay. It’s just the top level domain that changes.

So acme.grouphub.com becomes acme.basecamphq.com. Only the domain changes. And the old URLs redirect instantly to the new URLs so no one has to make any changes on their side.

]]> By: John Reeve http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/comment-page-1/#comment-5532 John Reeve Mon, 31 Aug 2009 22:04:25 +0000 http://www.myintervals.com/blog/?p=1014#comment-5532 Good point. I do believe they are talking about top level domains and not subdomains. Yes, that would be unfeasible. However, they are also doing away with subdomains. For example, everyone on grouphub.com is getting moved to basecamphq.com. That is the recent announcement that is earning them the backlash in the forums. Good point. I do believe they are talking about top level domains and not subdomains. Yes, that would be unfeasible. However, they are also doing away with subdomains. For example, everyone on grouphub.com is getting moved to basecamphq.com. That is the recent announcement that is earning them the backlash in the forums.

]]> By: J http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/comment-page-1/#comment-5531 J Mon, 31 Aug 2009 21:58:06 +0000 http://www.myintervals.com/blog/?p=1014#comment-5531 For the record, I believe you're misreading the SSL cert issue. 37signals uses wildcard certs for subdomains, but each unique domain requires a unique SSL certificate (and a unique IP for complete compatibility with every modern web browser). So, for example, if you had 10,000 customers all hosting their own secure domains with you, you'd have to purchase and manage 10,000 unique SSL certificates. It's not that this is impossible, but it's an entirely different problem than the one you described with SSL wildcard certificates. For the record, I believe you’re misreading the SSL cert issue.

37signals uses wildcard certs for subdomains, but each unique domain requires a unique SSL certificate (and a unique IP for complete compatibility with every modern web browser).

So, for example, if you had 10,000 customers all hosting their own secure domains with you, you’d have to purchase and manage 10,000 unique SSL certificates.

It’s not that this is impossible, but it’s an entirely different problem than the one you described with SSL wildcard certificates.

]]> By: Rob http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/comment-page-1/#comment-5530 Rob Mon, 31 Aug 2009 21:43:12 +0000 http://www.myintervals.com/blog/?p=1014#comment-5530 I could be wrong, but I believe this statement is not referring to sub-domains: "We’d like to give you the option to use your own domain, but right now it’s not technically possible since all Basecamp sites are SSL. And since they are secure, each site needs a secure certificate which is a pretty complicated process to manage for each customer." I read it as addressing the issue of people wanting to use their own domains to access Basecamp, not the domains that 37signals owns. I could be wrong, but I believe this statement is not referring to sub-domains: “We’d like to give you the option to use your own domain, but right now it’s not technically possible since all Basecamp sites are SSL. And since they are secure, each site needs a secure certificate which is a pretty complicated process to manage for each customer.” I read it as addressing the issue of people wanting to use their own domains to access Basecamp, not the domains that 37signals owns.

]]> By: Basecamp: A Clear and Present Brand of Project Management Software | Project management and time tracking blog for web designers and small business :: the Intervals Blog by Pelago http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/comment-page-1/#comment-5528 Basecamp: A Clear and Present Brand of Project Management Software | Project management and time tracking blog for web designers and small business :: the Intervals Blog by Pelago Mon, 31 Aug 2009 21:02:39 +0000 http://www.myintervals.com/blog/?p=1014#comment-5528 <!--%kramer-ref-pre%-->[...] Basecamp: A Clear and Present Brand [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Basecamp: A Clear and Present Brand [...]

]]> By: Hacker News | Basecamp: A Clear and Present Brand http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/comment-page-1/#comment-5527 Hacker News | Basecamp: A Clear and Present Brand Mon, 31 Aug 2009 20:54:07 +0000 http://www.myintervals.com/blog/?p=1014#comment-5527 <!--%kramer-ref-pre%-->[...] News | Basecamp: A Clear and Present BrandHacker Newsnew | comments | leaders | jobs | submitloginBasecamp: A Clear and Present Brand (myintervals.com) 2 points by tarmac 11 minutes ago | [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] News | Basecamp: A Clear and Present BrandHacker Newsnew | comments | leaders | jobs | submitloginBasecamp: A Clear and Present Brand (myintervals.com) 2 points by tarmac 11 minutes ago | [...]

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